Audience vs Traffic: The New Marketing Currency
Are you stuck in a dilemma where you spend thousands on traffic, but it vanishes as quickly as it arrives, and you desperately need something more sustainable and long lasting? Here’s the reality: In today’s digital world, the battle isn’t just about traffic – it’s about building owned audiences that stay with you for a […]
Newsletters: The Smarter Bet When Marketing
Paid ads can be a good way to gain quick visibility, but what happens when the budget runs out? For many businesses, the answer is clear: leads dry up, sales slowdown, and growth hits a full stop. So, what’s the solution? Enter newsletters – a low-cost, decades old, high-impact strategy that grows your audience, builds […]
Why Building Audiences Outshines Chasing Traffic
Digital marketing often feels like a numbers game. Extremely analytical and technical. We’re conditioned to celebrate high traffic numbers, but what happens when the visitors leave without a trace? The truth is traffic isn’t the endgame – it’s what you do with that traffic that defines success. At Marketing Moat, we believe the future lies […]